WILTON, CT /MARCH 2, 2015-- Counterweight Productions, a new independent film production and distributioncompany from the US helmed by John Ruane, 11-time Emmy award-winning producer formerly with NBC Sports, has raised nearly $20,000 in the first round of an aggressive $50,000 fundraising effort through Indiegogo for its first feature-length film in the 4-part series, "Beautiful Game." Interested contributors can visit the to view a short trailer for the film series. Ruane's beautifully shot trailer focuses on some of the values of Brazilian soccer: joy, passion, improvisation and greatness. 

Beautiful Game offers a fresh, penetrating analysis of the interrelationship between the well-known national obsession with soccer (football)  and other fundamentals of Brazilian life; exposing cross currents that lie beneath the surface and piercing myths that have attained the status of conventional wisdom.

Ruane envisions The Beautiful Game series as follows: Part 1"Shadow Game" casts a floodlight on the  world of women's soccer by focusing on the life and career of Brazilian players including superstar Marta and comparing and contrasting with the USA where the contours of women's soccer are emerging from the s .   “Corinthians”, tells the thrilling story of the legendary São Paulo club.  Part 2, “Kissing the Cup”, offers a dramatic profile of the iconic player Carlos Alberto Torres and his descendants.  Part 3, "Shadow Game", casts a floodlight on the undervaluedworld of women’s’ soccer by focusing on the life and career of Brazilian superstar Marta.  The final film in the series, “The Epic Romance”, examines the intricate dynamics at play in next year’s Olympics in Rio de Janeiro-- the first ever held in Brazil. Brazil has never won Olympic gold and many view this achievement not only as a mechanism for redemption from Brazil’s ignominious defeat at the hands of the German team last year, but as an important step on the road to an even more highly valued prize for Brazilians- the 2018 World Cup in Russia.


John Ruane founded Counterweight Productions in 2014 with the goal of distributing thoughtful, high qualityfilms with vigorous attention to social impact to an international audience. He is an 11-time Emmy Award winning producer with 30 years in the media business, including 20 years at NBC Sports.

Beautiful Game has local support from Upper 90 Soccer stores, the NYC tristate area’s most complete soccer store as well as from  Tavern on 7, in Norwalk CT, — “Soccer Central” for Fairfield County, CT. Tavern on 7 is hosting a fundraiser for the film series on Saturday, March 7, 2015 at 9:30p in conjunction with Heineken sponsorship. 

In addition, The Needham Memorial Day Tournament Invitational of Massachusetts, representing over 1000 teams and 45,000-50,000 participants, has announced their organization’s endorsement for Counterweight's film project and is encouraging their members and other soccer associations to actively support 'Beautiful Game.’

JOHN RUANE 203-246-1000