Beautiful Game is a sophisticated filmed look at Brazilian culture through the prism of its rich soccer culture. It is conceived as homage to Brazil and the stories of families and fans whose identities have been shaped by Brazilian futebol. Throughout the last century, millions of people have come to express their passion for life, not only in in a stadium or before a screen, but through the influence that soccer has had on the real threads that bind us as people: our life stories and understanding, individually and collectively, as exemplified in art, commerce, music, politics, and sport, and religion. Incorporating four distinct approaches: Shadow Game, The Epic Romance, Corinthians, and Kissing the Cup, the Beautiful Game Series is designed to be novel, timely, and classic storytelling celebrating the core attraction of sports.
In the greatest soccer nation on earth, women’s soccer is minimized, even ignored. The women’s game in Brazil attracts only a tiny fraction of the attention, and therefore money, that flows to the men’s game. Today, even after the 2016 Rio Olympics, women’s professional soccer continues to be marked by lack of sponsors, marketing, and attendance. Shadow Game artfully explores the history and reality of women's sports in search of the truth about women's soccer.
We believe that our planet has the capacity to yield resources sufficient for the wellbeing of all, and that science and technology provide the means to prevent shortages by converting undeveloped resources into valuable assets.
Counterweight Productions intends to challenge the presiding belief that the world does not have enough to go around.
We are committed to the end of global scarcity and, especially, to educating and motivating those who use the argument of scarcity to restrain a natural compassion towards themselves and others.
Organizations and businesses have enormous potential to improve the lives of people and the health of our world.
We believe that business values have shifted in recent decades from a broad concern for the general wellbeing of all citizens affected by corporations’ actions and values to a nearly exclusive focus on increasing the personal wealth of a relatively limited number of individuals and emphasis on quarterly short-term profit.
This narrow focus results in widespread adoption of the purely profit driven policy of paying lip service to promoting the wellbeing of employees, consumers, and communities in which these companies operate while in substance employing policies and practices that undermine these values and actively achieve the opposite results.
Propelled by an award teams in finance, acquisition, sales, and production, Counterweight creates long-term shareholder value via artful communication in book, feature film and television projects.
Counterweight pledges a minimum of 10% of its annual profit in support of efforts to wipe out scarcity.
John Ruane professional bio
John P. Ruane is an 11-time Emmy Award winning Producer and Founder of Counterweight Productions who brings over 30 years of experience in the media business including 25 years at NBC Entertainment, NBC TV Network, and NBC Sports as a producer, director, and executive in charge of key operations and production elements of highly-rated, prestigious, telecasts. Shows included the Summer Olympic Games in Barcelona, Atlanta, and Sydney, numerous NFL seasons and Super Bowls, Major League Baseball and World Series, NBA series and Finals, Championship Tennis events such as Wimbledon and the French Open, and U.S. broadcast of the World Cup to name a few.
Over decades of broadcasting human interest narratives for the Olympic Games and other properties, John honed his skills in discovering, developing, and weaving together dramatic story elements into vivid tapestries of sports storytelling. He subsequently received an Emmy Award for his work outside of sports and NBC for producing the public television special “Voices in Conflict.”
COUNTERWEIGHT PRODUCTIONS IS A STARTUP MEDIA COMPANY THAT INTENDS TO ACQUIRE, PRODUCE, AND DISTRIBUTES MEANINGFUL INDEPENDENT DOCUMENTARY AND NARRATIVE MOTION PICTURES. WE STRIVE TO ENSURE CONTENT QUALITY TO OUR AUDIENCES AND TRANSPARENCY TO PROSPECTIVE FILMMAKERS AND BUSINESS PARTNERS.